fineline design

itsdesigned:

Winner of best animated Short at the Academy Awards 2010

France, 16 min, Directors: Franςois Alaux, Hervé de Crécy, Ludovic Houplain

*NSFW: Strong Language

From the French collective H5, Logorama stands out for its unique rotoscope animation formed entirely out of iconic brand logos. The Michelin Man and Mr. Peanut walk the street, Evian mountains fill the backdrop, and wings of the Bently and Aston Martin logos take flight as birds. It’s a smart concept that makes a bold statement about product placement and anti-consumerism, but the film unfortunately falls apart when the juvenile dialog kicks in. — idsgn